For this article, I did some research to see what the structure of successful websites is and what common elements are shared by websites that perform well online. After analyzing these websites, I came to the conclusion that in the process of website development, they have the following aspects in common:
The most important thing is that when a potential client enters your site, they can tell from the first image and the first sentence what you do. The title is one of the most important elements of on-page SEO and many people make the mistake of putting the company name, a quote or an irrelevant phrase in the title. The title should consist of keywords, which should be formed from the services offered.
Ex.: If you have a Barber Shop in Pitesti, then the page title should be "Frizerie Pitesti" or "Barber Shop Pitesti". In the title, do not use a quote or the name of the salon.
The website design should not contain meaningless graphic elements that only distract the user. Make sure you only have images and information relevant to that page, and unimportant details can be put on other pages. Also, the space between elements should be airy, on all types of devices and resolutions.
They say a picture is worth a thousand words. This means that if the picture is not of good quality, there are 1000 words that do not praise your business. Considering that images are the first things that stand out, it is difficult to change someone's opinion if those images are not of good quality. Invest in professional photos, because their cost is amortized very quickly. Also, try to use photos from your location and do not just use some quality photos taken from the internet.
Ex.: You have a car service and on your website you have pictures of a great workshop, found on Google, but when the customer arrives at your place, they actually see that your garage is not as well equipped as it seems on your business presentation page. The customer will feel misled and this can lead to a bad review, which you can't get rid of.
People are used to looking for the contact page at the top of the site, on the right side. Try to have a link there that leads to the contact page or a call or email button. If your site has a lot of content, try to have contact buttons on the page between paragraphs.
All the very important information such as services, prices and contact details should be highlighted. Details that describe a particular product or service should not stand out. Also, the structure of the site should be divided into subheadings and paragraphs, to allow users to go to the information they need without having to read all the information on the site.
IMPORTANT INFORMATION SHOULD BE PLACED AT THE TOP OF THE SITE.
Try to structure your site content so that visitors don't have to click through multiple times to get to the information they want. All important information should be on the first page or just a click away from the first page. Users don't like having to navigate through a maze of information, so they close the page and go to your competition.
Monitor with Google Analytics your users' behavior and try to continuously improve your site. You need to pay attention to how users interact to understand what information they are looking for and which buttons are most effective.
All websites that perform well online have a minimalist design and only useful information on the front page. They are also very easy to use by anyone and work correctly on all devices and all resolutions.
There is no strategy that works 100% for all sites, so you need to monitor how your visitors interact with your site and modify the content according to their needs.
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